In a single, insightful stroke, Your Golf Travel Ltd has purchased the previously successful website, IfYouGolf.com from leading online travel and leisure retailer lastminute.com for an undisclosed sum.
This acquisition is key to the company's plan to relaunch this iconic golf community website in 2009, in an exciting commercial venture which will bring together Your Golf Travel's industry expertise and booking platform with lastminute.com's unique marketing vehicle.
"This is brilliant news for golfers everywhere," said Ross Marshall, Your Golf Travel's MD. "The new IfYouGolf.com site we create will build on its past successes and deliver a dynamic, revitalised online interactive information guide and community portal for golf travellers, worldwide. There'll be nothing like it."
Established in 2004 and now Europe's fastest-growing online golf travel company, Your Golf Travel.com has rapidly become one of the most innovative providers of discount golfing breaks and holidays, as well as tournament corporate hospitality in the global golfing sector, including US Masters, Ryder Cup and Open Championship.
Based in Farringdon, in the City of London, it has tapped into the growing corporate market and developed relationships with many leading UK companies growing its client base to over 100,000 golfing consumers in 2007.
lastminute.com, owned by Sabre Holdings, is a leading online travel and leisure retailer and the most popular travel and leisure site in the UK with around 2.5 million people logging on every week to purchase their great deals.
Fraser Robinson, lastminute.com's Commercial MD, said, "IfYouGolf.com is a classic name in golfing circles. I believe that going forward, Your Golf Travel Ltd will be the perfect custodians of this great brand."